Michael Jordan is the greatest basketball player of all-time. His Air Jordan basketball shoes are the most successful signature line and led to the creation of Jordan Brand as a division of Nike, Inc. in 1996.
Jordan Brand has grown to dominate basketball shoe market, capturing 58% of total US sales (Nike Basketball was second with 34%). Air Jordan Retros are among the most desired and valuable sneakers, while Air Jordan XX8 positions the newest iteration as an industry leader.
Michael Jordan earned upwards of $80 million in 2012 thanks to his eponymous brand and endorsements with Gatorade, Hanes, Upper Deck and 2K Sports, among others. This income, second only among athletes to Floyd Mayweather, speaks to Jordan's enduring influence a decade removed from his final NBA game.