Li-Ning Company Limited is a Chinese athletic shoes and sporting goods manufacturer.
Olympic gold medal winning gymnast Li Ning begins the brand 1990 after retiring from competition following 1988 Seoul Olympic Games.
Li Ning shoes gain exposure in 2006 when Shaquille O'Neal signs with the upstart brand. They continue to add NBA players including Baron Davis, Jose Calderon and Evan Turner. Dwyane Wade leaves Jordan Brand for Li Ning in 2012.