Under Armour is an American sports clothing, footwear and accessories company.
Kevin Plank founds Under Armour in 1996. Plank is a former University of Maryland football player who got the word out for his moisture wicking base layer tops by giving them to Terps in the NFL.
Under Armour begins selling footwear in 2006. Key endorsements include Cam Newton, Stephen Curry and Brandon Jennings.