Burn Rubber is a Detroit sneaker store.
Burn Rubber begins in 2004. Current owners Rick Williams and Roland Coit take the store to new heights starting 2007.
Williams does a '30 for 30' wearing a different pair of New Balance running shoes every day during June 2011. Burn Rubber's first collaboration follows with New Balance MT580 'Workforce Pack' January 2012. The store continues with multiple sneaker collaborations with both NB and Reebok.